Auditions for children for commercials - a growing trend of auditions that are videotaped by the represented without showing up at casting offices.

Auditions for children for commercials is a very broad term as there are different types of commercials and of course different roles for the photographers. The main roles in the commercial are lead, beat and chief. While an extra does not have to go to an audition and is selected only by images sent to the client from the various extras agencies, the main roles and bits usually arrive at a filmed audition through Modeling and acting agency.

 In recent years, we have been paying more and more attention to children's auditions for a new kind of commercial: auditions that are videotaped by the person represented at home and sent to the casting director. The represented person receives instructions and a text for the shot and sends the filmed audition to the agency which hands it over to the casting director. These auditions have always been common when casting Actors And models from other countries because of the physical distance but have recently started using this kind of audition to cast models And actors for commercials and series shoots in Israel. In fact, many of the lead roles and bit parts you see in commercials and series in Israel were cast by auditioning in a video sent to the casting director. 

Auditions for children for commercials - Behind the Scenes in a commercial shoot for Tara

The example of 6-year-old Noam Sauber, who stars in an ongoing campaign for Tara, is a classic example of a filmed video audition that manages to rake in the jackpot. Noam filmed the audition for the commercial at her home in Kiryat Bialik with her smartphone camera and, through the agency's mediation, was accepted for the lead role in the commercial. Noam posed with actor Menashe Noy in 3 different commercials for Tara, six months apart from each other.

Photo commercial for Tara with actor Menashe Noy

Each commercial was shot over two days and an extra day of filming for still shots. Noam as mentioned is 6 years old and according to the law a full day of photography of a model of this age is up to 4 hours, so every day a photo of Noam for this advertisement was taken 4 hours. Terra's three high-quality commercials were produced by Kadishzon Productions and published by the Yehoshua Advertising Agency. The young model gained a lot of exposure with the rise of the commercials in the air and has since been photographed for an international campaign for Novokid.

Auditions for children for commercials - Noam Zauber in stills for the Tara campaign

Still, in order to get accepted for most of the lead roles and commercial bits, you will have to go to the casting offices in Tel Aviv and wait your turn, but your agency will ask you to film a videotaped audition. The amount of investment on your part in filming the audition may be the difference between the lead role in the commercial and another unsuccessful audition.

As mentioned above, children's auditions for commercials are still mostly cast in casting offices but due to the development of technology and the reality in which everyone has a mobile phone with a quality video camera there is a growing trend of children's auditions for commercials that are cast in a video audition sent by the represented person