The agency was founded in 2003 and since its founding has aimed to create a new and fresh approach to the field of modeling in Israel. This goal has proven itself and has been implemented in the agency to this day by a young and energetic team. The agency is run by former model Yaarit Barzilai Lazar, who has been managing models and models for over 15 years and leads the younger generation of the modeling world, represented by The agency is managed in a format of personal and professional management with great emphasis on career development for all those represented according to their own criteria and abilities as well as in the stages of negotiations and closing of personal contracts, the agency's representatives participate in a variety of photography days and large campaigns in Israel and are a central part of the fashion industry in Israel, The agency advocates high-quality and relevant representation with a constant desire to maximize its potential.